Quality, authenticity and freshness of the raw materials – these are the strong points of authentically Italian cooking according to research conducted in Italian restaurants abroad.
Useful ‘weapons’ to fight the level of counterfeiting that has hit the sector, judged as ‘high’ by 45% of the restaurateurs interviewed, but also to impede the growing number of ‘falsely’ Italian companies which, for 59.2% of those interviewed, are the strongest competitors of those running authentic restaurants.
Certificated Italian restaurants abroad can, therefore, make an essential contribution to the success of Italy in an otherwise decisive sector with their work. Just think that, alone, the Italian wine and food offer attracts 7% of foreigners who spend a holiday in Italy (almost 11 million people) – tourism that generates an economic impact estimated at Euro 1.5 billion spent (data for 2009) in the country. The managers of Italian restaurants around the world interviewed believe that, to continue the efforts made to protect Italian quality products, it is essential that the institutions work for the certification of products, restaurants and labelling. On their part, they will continue to commit themselves in the protection of the image of Italy and our cooking, confirming their role as ‘ambassadors of excellence’ of the Italian wine and food tradition.
The 6th edition of the ‘Italian Hospitality’ Award was held in Palazzo Mezzanotte, Milan, on 15 February. The winners of the different categories (2-5-star hotels, farm holiday centres, gourmet restaurants, traditional, international, classic and pizzerias) were on the stage and the absolute winner was selected from these – the Tre Querce hotel of Ancona.
For the first time, the seven mostvoted Italian restaurants around the world (the San Pietro of New York for the NAFTA Area, the Friccò of San Paolo for the Mercosur Area, the Osteria da Fiorella of Tel Aviv for the Mediterranean Area, the Caffè e Cucina of Melbourne for the Australia Area, the That’s Amore Italian Restaurant of Shanghai for the Asia- South Africa Area, the Di Bartolo Ristorante & Enoteca Italiana of Escazù for the Andean Pact-Central America Area and the Castello Lucano of Kessel-Lo (Brussels) for the Europe Area.
The absolute winner ‘The Best and Most Authentic Italian Restaurant Outside Italy’ was declared from these – the San Pietro Restaurant of New York.
Editoriale di Ferruccio Dardanello,
Presidente di Unioncamere
The ‘battle’ against the counterfeiting of Italian wine and food starts from Italian restaurants around the world.
According to the latest data, three out of four food products could be counterfeit it’s true, however, that 9.5% of foreigners remember Italy in relation to ‘the food and good cooking’ and those who have visited Italy assess the level of our cuisine as 7.9 (in a range of 1-10).
The value of the Italian Hospitality. Italian restaurants Around the World brand, promoted by Isnart, in co-operation with Unioncamere and the Italian-foreign chamber network, aimed at certifying the restaurants that respect a series of regulations to protect the image of Italy abroad. This initiative has already enabled 720 restaurants to be certificated, although launched just a year ago – and is an authentic ensign for the country, a certainty for those who visit them and, therefore, able to promote Italian quality products even thousands of miles away.
This is why the invitation to the seven most voted Italian restaurants around the world to take part in the award ceremony for ‘Italian Hospitality’ organised in Milan was significant. It was recognition of their work in protecting a heritage – wine and food but also cultural and, naturally, economic – of fundamental importance for Italy.
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