Editoriale di Ferruccio Dardanello,
Presidente di Unioncamere
The ‘battle’ against the counterfeiting of Italian wine and food starts from Italian restaurants around the world.
According to the latest data, three out of four food products could be counterfeit it’s true, however, that 9.5% of foreigners remember Italy in relation to ‘the food and good cooking’ and those who have visited Italy assess the level of our cuisine as 7.9 (in a range of 1-10).
The value of the Italian Hospitality. Italian restaurants Around the World brand, promoted by Isnart, in co-operation with Unioncamere and the Italian-foreign chamber network, aimed at certifying the restaurants that respect a series of regulations to protect the image of Italy abroad. This initiative has already enabled 720 restaurants to be certificated, although launched just a year ago – and is an authentic ensign for the country, a certainty for those who visit them and, therefore, able to promote Italian quality products even thousands of miles away.
This is why the invitation to the seven most voted Italian restaurants around the world to take part in the award ceremony for ‘Italian Hospitality’ organised in Milan was significant. It was recognition of their work in protecting a heritage – wine and food but also cultural and, naturally, economic – of fundamental importance for Italy.